TruckerCloud - Programmatically Creating 70+ New Service Pages that Garnered 28% Increase in Organic, High Intent Clicks Back to Their Website Resulting in 2 New Closed Deals in 60 Days
TruckerCloud - Programmatically Creating 70+ New Service Pages that Garnered 28% Increase in Organic, High Intent Clicks Back to Their Website Resulting in 2 New Closed Deals in 60 Days
TruckerCloud is a telematics and ELD data aggregator. Much like how you can link your bank account for ACH transfers utilizing a 3rd party software - TruckerCloud does just that but for Trucking Companies & ELD Companies. TruckerCloud is an industry disruptor and making a market.
TruckerCloud is a telematics and ELD data aggregator. Much like how you can link your bank account for ACH transfers utilizing a 3rd party software - TruckerCloud does just that but for Trucking Companies & ELD Companies. TruckerCloud is an industry disruptor and making a market.
Category
May 15, 2024
Data Aggregator/SaaS
Data Aggregator/SaaS
Services
May 15, 2024
Programmatic SEO
Programmatic SEO
Client
May 15, 2024
TruckerCloud
TruckerCloud
Year
May 15, 2024
2022-2024
2022-2024
How it started
When I started working with TruckerCloud, their marketing was virtually non-existant. No organic clicks back to their website & no traction whatsoever. But what they did have was an amazing product & a few existing clients that offered exceptionally valuable feedback on what they deemed as the primary use case for TruckerCloud.
Armed with this information, I set out to develop a completely new collection of pages for TruckerCloud that would capture 10s of low volume, high intent Google searches and position TruckerCloud as the solution to those searches.
This approach is called Programmatic SEO & utilizes APIs, automation software, and an idea around this collection to avoid being flagged for spam.
This approach required me too…
Develop a database of low volume, high intent search terms
Find strategic differences for each of these collection pages to ensure they would pass Google Spam filters
Internally link these pages to other relevant pages to increase on page SEO to help them rank better in Google
Finally, push the database to the website's CMS & dynamically create 70+ pages that instantly could be indexed by Google
Results
The results of this approach were noticeable within 30 days, with a 28% increase organic clicks. Compared to traditional SEO endeavors that take 6-12 months to recognize even a 5% increase in traffic - this was exceptional.
After 90 days, the impact of this programmatic SEO effort was recognized with 2 new deals in TruckerCloud pipeline - adding roughly $200,000 in ARR.
How it started
When I started working with TruckerCloud, their marketing was virtually non-existant. No organic clicks back to their website & no traction whatsoever. But what they did have was an amazing product & a few existing clients that offered exceptionally valuable feedback on what they deemed as the primary use case for TruckerCloud.
Armed with this information, I set out to develop a completely new collection of pages for TruckerCloud that would capture 10s of low volume, high intent Google searches and position TruckerCloud as the solution to those searches.
This approach is called Programmatic SEO & utilizes APIs, automation software, and an idea around this collection to avoid being flagged for spam.
This approach required me too…
Develop a database of low volume, high intent search terms
Find strategic differences for each of these collection pages to ensure they would pass Google Spam filters
Internally link these pages to other relevant pages to increase on page SEO to help them rank better in Google
Finally, push the database to the website's CMS & dynamically create 70+ pages that instantly could be indexed by Google
Results
The results of this approach were noticeable within 30 days, with a 28% increase organic clicks. Compared to traditional SEO endeavors that take 6-12 months to recognize even a 5% increase in traffic - this was exceptional.
After 90 days, the impact of this programmatic SEO effort was recognized with 2 new deals in TruckerCloud pipeline - adding roughly $200,000 in ARR.
How it started
When I started working with TruckerCloud, their marketing was virtually non-existant. No organic clicks back to their website & no traction whatsoever. But what they did have was an amazing product & a few existing clients that offered exceptionally valuable feedback on what they deemed as the primary use case for TruckerCloud.
Armed with this information, I set out to develop a completely new collection of pages for TruckerCloud that would capture 10s of low volume, high intent Google searches and position TruckerCloud as the solution to those searches.
This approach is called Programmatic SEO & utilizes APIs, automation software, and an idea around this collection to avoid being flagged for spam.
This approach required me too…
Develop a database of low volume, high intent search terms
Find strategic differences for each of these collection pages to ensure they would pass Google Spam filters
Internally link these pages to other relevant pages to increase on page SEO to help them rank better in Google
Finally, push the database to the website's CMS & dynamically create 70+ pages that instantly could be indexed by Google
Results
The results of this approach were noticeable within 30 days, with a 28% increase organic clicks. Compared to traditional SEO endeavors that take 6-12 months to recognize even a 5% increase in traffic - this was exceptional.
After 90 days, the impact of this programmatic SEO effort was recognized with 2 new deals in TruckerCloud pipeline - adding roughly $200,000 in ARR.
