Superior Skilled Trades - 1 New Qualified Lead Daily From Google Ads
Superior Skilled Trades - 1 New Qualified Lead Daily From Google Ads
Superior Skilled Trades is a staffing company that pairs job seekers for skilled trades jobs with companies hiring for projects. They approached Sure Oak to help build out Google Ads and Microsoft Ads campaigns that could drive 300 or more qualifed leads by the end of the fiscal year.
Superior Skilled Trades is a staffing company that pairs job seekers for skilled trades jobs with companies hiring for projects. They approached Sure Oak to help build out Google Ads and Microsoft Ads campaigns that could drive 300 or more qualifed leads by the end of the fiscal year.
Category
May 15, 2024
Staffing Company
Staffing Company
Services
May 15, 2024
Google Ads, Bing Ads
Google Ads, Bing Ads
Client
May 15, 2024
Superior Skilled Trades
Superior Skilled Trades
Year
May 15, 2024
2024-Present
2024-Present
What I am doing
I am building Google & Bing Ads campaigns for Superior Skilled Trades (SST). I am a 1 man team at Sure Oak, and with relatively few clients (<10) I am extremely focused on driving great results t build case studies. SST in the past has struggled driving high quality, B2B leads - they mostly were getting job seekers.
To combat this, I set out to improve keyword strategy from the start. I confirmed the keywords with Ray, the client, and then moved onto new landing pages. Pairing optimal keywords with compelling copy was my goal. I developed the landing pages in Unbounce and used the Unbounce to Wordpress plugin to place the landing page on their primary domain.
Next it was time to launch campaigns and begin optimizing. I followed the current best practices to launch high intent, B2B campaigns in Google Ads and then confirmed with the client. From here, it was all about our AB testing.
I started with my first class optimizations, and then moved to my second class optimizations. This was done over 60-90 days.
Results
We are currently scaling ad budget and driving 1-2 new qualified, B2B leads daily. Ray, from SST, is extremely pleased with our results and has undergone additional marketing services with Sure Oak in the form of a new Wordpress redesign and we are starting to review LinkedIn Advertising campaigns.
What I am doing
I am building Google & Bing Ads campaigns for Superior Skilled Trades (SST). I am a 1 man team at Sure Oak, and with relatively few clients (<10) I am extremely focused on driving great results t build case studies. SST in the past has struggled driving high quality, B2B leads - they mostly were getting job seekers.
To combat this, I set out to improve keyword strategy from the start. I confirmed the keywords with Ray, the client, and then moved onto new landing pages. Pairing optimal keywords with compelling copy was my goal. I developed the landing pages in Unbounce and used the Unbounce to Wordpress plugin to place the landing page on their primary domain.
Next it was time to launch campaigns and begin optimizing. I followed the current best practices to launch high intent, B2B campaigns in Google Ads and then confirmed with the client. From here, it was all about our AB testing.
I started with my first class optimizations, and then moved to my second class optimizations. This was done over 60-90 days.
Results
We are currently scaling ad budget and driving 1-2 new qualified, B2B leads daily. Ray, from SST, is extremely pleased with our results and has undergone additional marketing services with Sure Oak in the form of a new Wordpress redesign and we are starting to review LinkedIn Advertising campaigns.
What I am doing
I am building Google & Bing Ads campaigns for Superior Skilled Trades (SST). I am a 1 man team at Sure Oak, and with relatively few clients (<10) I am extremely focused on driving great results t build case studies. SST in the past has struggled driving high quality, B2B leads - they mostly were getting job seekers.
To combat this, I set out to improve keyword strategy from the start. I confirmed the keywords with Ray, the client, and then moved onto new landing pages. Pairing optimal keywords with compelling copy was my goal. I developed the landing pages in Unbounce and used the Unbounce to Wordpress plugin to place the landing page on their primary domain.
Next it was time to launch campaigns and begin optimizing. I followed the current best practices to launch high intent, B2B campaigns in Google Ads and then confirmed with the client. From here, it was all about our AB testing.
I started with my first class optimizations, and then moved to my second class optimizations. This was done over 60-90 days.
Results
We are currently scaling ad budget and driving 1-2 new qualified, B2B leads daily. Ray, from SST, is extremely pleased with our results and has undergone additional marketing services with Sure Oak in the form of a new Wordpress redesign and we are starting to review LinkedIn Advertising campaigns.
