SEO

We conducted an extensive SEO audit and uncovered technical and on page optimizations that could quickly get FactorCloud on page 1 of Google. We completed those audit action items and submitted their website for a priority crawl in Google Search Console. After we did that, we worked on building out their blog collection on their website & even migrated their whole site over to a new web builder called Webflow to help modernize their brand.

Paid Advertising

We started running Google & Bing ads campaigns in 2 unique ways.

1. We bid on all the industry related terms that we wanted to rank #1 for in the Google Search. We did this to protect the brand of FactorCloud, as well. This means that we bid on our brand terms so that other competitors could not outrank us in the Google search.

2. We bid on all of FactorCloud's competitors branded terms and outranked them all when someone searched for the competitor. We strategically constructed landing pages that spoke to FactorCloud's strengths and the competitor's weaknesses so that when someone was searching for FactorCloud's competitors, we had a chance to steal them as new customers.

Results

FactorCloud recognized the #1 position in Google for Invoice Factoring Software in 90 days, they saw a 50% increase in inbound leads from our paid advertising solutions, and mentioned that they received a significantly increased brand exposure and awareness from conferences and show that they attended. It was amazing getting to work with FactorCloud and we continue to provide strategy & AB testing recommendations to help continue to increase their digital marketing efforts.