Website Rehaul

When we started working together, we identified that their website's performance was lacking. It boasted a 89% bounce rate and user drop off right around 1 page. This was not going to cut it if we wanted to drive inbound marketing deal flow. So we worked with our internal designers to construct a new website map that included new content that their users would find useful and enrich the entire user experience. We developed this site in Wordpress and although we urged to build in Webflow for a faster delivery, they insisted on the longer delivery time to keep it in their existing Wordpress environment. The result was an exceptional website in Wordpress that not only loaded 150% faster, but also dropped bounce rate to a very healthy 40%.

Social Media Marketing

GreenCourt worked with us to get us caught up to speed on their target clientele, as well as their brand's guidelines. Once we were aligned, we were off developing their content marketing calendar. We approached their social media efforts in 2 ways:

1. We wanted to stay top of mind with their audience so we posted 3-4 times per week on all of their social media channels. We adjusted the imagery and copy to match what users might expect on those platforms.

2. We wanted to establish Jay, and the GreenCourt team as thought leaders, so we created a podcast that Jay would host with industry experts in the space.

Results

At the end of our 6 month engagement, we had designed a completely new website in Wordpress which dropped bounce rate considerably, developed a system that allowed them to source, write, and post content 4 times a week, and launched 3 podcasts with 3 more slated after our engagement. It was great to work with GreenCourt and look forward to future collaborations.