Roxwrite - .5 ROAS to +2 Returns in 90 Days
Roxwrite - .5 ROAS to +2 Returns in 90 Days
Roxwrite is an automated underwriting software. Being in a very niche, and competitive space, they were struggling with their digital marketing efforts and so they approached Optimize Your Marketing to build out an efficient SEO feedback loop & to optimize their PPC campaigns.
Roxwrite is an automated underwriting software. Being in a very niche, and competitive space, they were struggling with their digital marketing efforts and so they approached Optimize Your Marketing to build out an efficient SEO feedback loop & to optimize their PPC campaigns.
Category
May 15, 2024
PPC Optimization
PPC Optimization
Services
May 15, 2024
Google Ads
Google Ads
Client
May 15, 2024
Roxwrite
Roxwrite
Year
May 15, 2024
2021
2021
PPC Campaigns
Roxwrite already had a great website developed in Webflow by the time we were retained to help with their PPC efforts. Their Google & Bing Ads were driving a .5 ROAS and wasted spend in a lot of areas. We identified those areas in our discovery phase and setup optimized campaigns that would be optimized with industry standard optimization techniques. From there, we incorporated a robust AB testing strategy to capture more ROAS iteratively each and every time we found a successful test.
SEO
Part of our retainer was to help with technical & on page SEO. We did this by performing an extensive SEO audit, then idenitfying shortcomings that could be optimized. We found keywords that could be placed in the Title, Meta, and slugs of each of the high intent pages on their website, as well as found internal linking opportunities to create pillar page content clusters. This helped increase their pages position in Google.
Results
Roxwrite recognized a +2 ROAS from their PPC campaigns (4x increase from their previous metrics) and they also saw a 200% increase in impressions & 15% increase in clicks for terms that we conducted SEO for. We continue to provide strategic services for Roxwrite and look forward to continuing that relationship.
PPC Campaigns
Roxwrite already had a great website developed in Webflow by the time we were retained to help with their PPC efforts. Their Google & Bing Ads were driving a .5 ROAS and wasted spend in a lot of areas. We identified those areas in our discovery phase and setup optimized campaigns that would be optimized with industry standard optimization techniques. From there, we incorporated a robust AB testing strategy to capture more ROAS iteratively each and every time we found a successful test.
SEO
Part of our retainer was to help with technical & on page SEO. We did this by performing an extensive SEO audit, then idenitfying shortcomings that could be optimized. We found keywords that could be placed in the Title, Meta, and slugs of each of the high intent pages on their website, as well as found internal linking opportunities to create pillar page content clusters. This helped increase their pages position in Google.
Results
Roxwrite recognized a +2 ROAS from their PPC campaigns (4x increase from their previous metrics) and they also saw a 200% increase in impressions & 15% increase in clicks for terms that we conducted SEO for. We continue to provide strategic services for Roxwrite and look forward to continuing that relationship.
PPC Campaigns
Roxwrite already had a great website developed in Webflow by the time we were retained to help with their PPC efforts. Their Google & Bing Ads were driving a .5 ROAS and wasted spend in a lot of areas. We identified those areas in our discovery phase and setup optimized campaigns that would be optimized with industry standard optimization techniques. From there, we incorporated a robust AB testing strategy to capture more ROAS iteratively each and every time we found a successful test.
SEO
Part of our retainer was to help with technical & on page SEO. We did this by performing an extensive SEO audit, then idenitfying shortcomings that could be optimized. We found keywords that could be placed in the Title, Meta, and slugs of each of the high intent pages on their website, as well as found internal linking opportunities to create pillar page content clusters. This helped increase their pages position in Google.
Results
Roxwrite recognized a +2 ROAS from their PPC campaigns (4x increase from their previous metrics) and they also saw a 200% increase in impressions & 15% increase in clicks for terms that we conducted SEO for. We continue to provide strategic services for Roxwrite and look forward to continuing that relationship.
