Red Sentry - Lean Advertising Campaigns That Drove 300% Growth in 2023 (Google Ads & Strategic Retargeting Ads on Reddit, Meta, and LinkedIn)
Red Sentry - Lean Advertising Campaigns That Drove 300% Growth in 2023 (Google Ads & Strategic Retargeting Ads on Reddit, Meta, and LinkedIn)
Red Sentry is a B2B SaaS cybersecurity company that I worked with when I worked full time at Rule 1 Venture Studio as the Growth Marketing Manager. I started working with them before they had any sustainable revenue driving channels for marketing or sales. The work I performed with them over 18 months helped contribute to an 8 figure run rate.
Red Sentry is a B2B SaaS cybersecurity company that I worked with when I worked full time at Rule 1 Venture Studio as the Growth Marketing Manager. I started working with them before they had any sustainable revenue driving channels for marketing or sales. The work I performed with them over 18 months helped contribute to an 8 figure run rate.
Category
May 15, 2024
Cybersecurity/SaaS
Cybersecurity/SaaS
Services
May 15, 2024
Google, LinkedIn, Meta, Reddit Ads
Google, LinkedIn, Meta, Reddit Ads
Client
May 15, 2024
Red Sentry
Red Sentry
Year
May 15, 2024
2022 - 2024
2022 - 2024
How it Started
I approached Red Sentry with the following growth strategy to increase revenue from their penetration testing services…
Build out 1 sustainable, revenue driving channel by capturing search intent in Google & Bing
From there, start to optimize their website & landing pages to increase conversion rates & monthly leads
After optimization occurred, we started incorporating more social media advertising channels to increase the number of touchpoints we had with their ideal customer profile
We scaled this initial growth strategy to $30,000 / month in new closed revenue from marketing.
Once this was completed, I helped them do the same approach with their productized service (vulnerability scanner)…
Incorporated a streamlined flow for users to sign up for a trial, receive onboarding emails, and ensure all trial features worked appropriately with marketing attribution channels.
Started driving a high volume of clicks from our dialed in Google Ads campaigns that helped get an initial customer base of 100 trial users
From there, we incorporated the retargeting campaigns that helped squeeze out more conversions by addressing common objections their trial users had previously to working with them.
Finally, we scaled this strategy to $60,000 / month in new closed revenue from digital marketing.
Results
During my time working with Red Sentry, they went from an MRR of $18,000 to nearly $500,000. This combination of strategies was a significant driver of this performance.
It helped that Red Sentry was already utilizing a strong outreach strategy with their sales team, and the 2 co founders were incredibly involved during the whole process.
How it Started
I approached Red Sentry with the following growth strategy to increase revenue from their penetration testing services…
Build out 1 sustainable, revenue driving channel by capturing search intent in Google & Bing
From there, start to optimize their website & landing pages to increase conversion rates & monthly leads
After optimization occurred, we started incorporating more social media advertising channels to increase the number of touchpoints we had with their ideal customer profile
We scaled this initial growth strategy to $30,000 / month in new closed revenue from marketing.
Once this was completed, I helped them do the same approach with their productized service (vulnerability scanner)…
Incorporated a streamlined flow for users to sign up for a trial, receive onboarding emails, and ensure all trial features worked appropriately with marketing attribution channels.
Started driving a high volume of clicks from our dialed in Google Ads campaigns that helped get an initial customer base of 100 trial users
From there, we incorporated the retargeting campaigns that helped squeeze out more conversions by addressing common objections their trial users had previously to working with them.
Finally, we scaled this strategy to $60,000 / month in new closed revenue from digital marketing.
Results
During my time working with Red Sentry, they went from an MRR of $18,000 to nearly $500,000. This combination of strategies was a significant driver of this performance.
It helped that Red Sentry was already utilizing a strong outreach strategy with their sales team, and the 2 co founders were incredibly involved during the whole process.
How it Started
I approached Red Sentry with the following growth strategy to increase revenue from their penetration testing services…
Build out 1 sustainable, revenue driving channel by capturing search intent in Google & Bing
From there, start to optimize their website & landing pages to increase conversion rates & monthly leads
After optimization occurred, we started incorporating more social media advertising channels to increase the number of touchpoints we had with their ideal customer profile
We scaled this initial growth strategy to $30,000 / month in new closed revenue from marketing.
Once this was completed, I helped them do the same approach with their productized service (vulnerability scanner)…
Incorporated a streamlined flow for users to sign up for a trial, receive onboarding emails, and ensure all trial features worked appropriately with marketing attribution channels.
Started driving a high volume of clicks from our dialed in Google Ads campaigns that helped get an initial customer base of 100 trial users
From there, we incorporated the retargeting campaigns that helped squeeze out more conversions by addressing common objections their trial users had previously to working with them.
Finally, we scaled this strategy to $60,000 / month in new closed revenue from digital marketing.
Results
During my time working with Red Sentry, they went from an MRR of $18,000 to nearly $500,000. This combination of strategies was a significant driver of this performance.
It helped that Red Sentry was already utilizing a strong outreach strategy with their sales team, and the 2 co founders were incredibly involved during the whole process.
